Negotiating with Indian Business Partners
India is one of the most diverse countries in the world, with 28 states and eight union territories, 22 constitutionally recognised languages and a multitude of religions.
This enormous diversity also has an impact on the country’s business culture. Consequently, business people should be prepared to interact with a wide range of cultures and to adapt their negotiation strategies to suit local customs. The publication ‘Verhandlungspraxis kompakt’ (‘Negotiation practices in brief’, German only) from GTAI provides an initial overview of the intercultural aspects of doing business in India.