Using Trade Fairs in Düsseldorf to enter the German Market
Trade fairs open up new markets
Whether it's about making direct customer contact, strengthening exports or market analysis: compared to other marketing instruments, trade fairs have the broadest range of functions. Within just a few days, companies can strengthen their market position, establish and maintain customer relations, attract partners and skilled workers, and find out about the latest industry trends.
As central platforms for economic exchange, they also play a key role in German-Indian business relations. The trade fair and business hub of Düsseldorf is the ideal starting point for both German and Indian companies to drive business development in both markets.
Success with trade fairs made in Düsseldorf
The capital of North Rhine-Westphalia is home to one of the world's most successful trade fair companies. Messe Düsseldorf organizes around 40 trade fairs here, including 20 world-leading trade fairs that cover a wide range of industries – from metallurgy to medical technology, from plastics and rubber to retail technology.
Every year, international market leaders and top decision-makers come together in the 18 halls of its 613,000-square-meter site. India plays an important role here: a total of 3,688 Indian companies exhibited in Düsseldorf between 2014 and 2024. During this period, 129,380 visitors traveled from India to Düsseldorf for the city's leading global trade fairs. This makes India the third largest non-European visitor nation (after the USA and China), while on the exhibitor side, the subcontinent ranks fourth (after the USA, China and South Korea).
Messe Düsseldorf’s event and trade fair calendar includes all the upcoming trade fair dates in Düsseldorf and in foreign markets.